ToyStop (formerly known as GameStop Kids) is a chain of toy stores owned by GameStop.
History[]
In 2012, GameStop introduced the GameStop Kids brand as a "carve-in" to some GameStop or EB Games stores. The brand focus on children's products, and carried only games rated "Everyone" by the ESRB, along with merchandise of popular franchises aimed towards the demographic. In 2015, GameStop rebranded GameStop Kids as ToyStop and started open more stand-alone ToyStop stores mostly as Holiday pop-up shops.